Understanding your value and worth.

One of the hardest parts of owning a business for me is the financial side of it. As you may all know by now I’m not a business major who has had a set plan from the start of my business. I was literally left with no other option but to start my own business after leaving my last spa job when I had shingles. Everyone has an opinion when it comes to how much my services are worth but at the end of the day it came down to how much I value myself. Starting this at 27 out of fear of going broke there were many times when I undervalued myself just to get people in the door. What never dawned on me was that when I worked in other offices I was doing $300 services and my clientele never blinked on the cost. So why was it hard for me to recognize that I’m worth the industry standard (and much more).